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2021 Google Page Experience Algorithm Update


Google plans to deploy the new Page Experience Update in May of 2021. If your website is slow and poorly designed, it is going to be punished by the Google search engine. You have well over a month to prepare to maximize your SEO efforts. 

Starting in May 2021, a page’s SEO on Google will expand to include a new set of criteria. Google introduces the page experience signal, a new ranking factor that uses multiple sub-signals to determine a page’s overall experience and rank accordingly. 

To put it simply, the new Page Experience signal will determine how good, or bad a site’s user experience is, and that will factor into where it ranks in search results. 

Some tools help you diagnose and evaluate whether your pages met the new Google criteria. My favourite web analysis tool is GTMetrix. If you are not familiar with the tool, watch my video. 

You have well over a month to figure it out. So get ready now. If you have any concerns or questions, I am happy to take a look at your website. Please feel free to contact me

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About author

Osamu Wakabayashi

Web Design Consultant for Nonprofits
He is all about helping nonprofit organizations leverage the power of the internet and do more things online so that they can grow their business. He led Ottawa UI/UX Meetup group with over 2,000 members to promote web designer communities in Canada. He is currently the organizer for Web for nonprofits Meetup group with over 200 nonprofit professionals and leaders in Ottawa.