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STEP 2
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We need to understand your audience/clients.
This is one of the most important discussion we have with you. At the end of the day, visitors who are coming to the website is going be your clients.
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Followings are the example questions that we will be asking you:
Why people are attracted to what you do?
What unique problem does your organization/business solve for the clients?
What story exists that can be told to connect with this these clients?
What are their top pain and problems that you are trying to fix?
What things does your service provide to fix the problem?
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We help you create avatars or personas.
This process help everyone understand who you are speaking to. When you don’t understand who this is, website often end up being too general.
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Getting to know your audience or customers will help you pinpoint your solution later on, so let’s find our exactly who they are:
Who is your audience (e.g age, gender, social economic status, personality, etc) ?
Where do they hang out (newspaper, website, physical locations, conferences, other business)?
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Next
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Tell us about your market and competition.
We would like to have a deep understanding of what size of your market, who your competitors and where your market geography located.
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