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STEP 4

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Let’s talk about your business strategies and tactics.

Typically, your website helps your business grown and achieve your organization’s goals. It is essential for us to understand what (business) strategies and tactics you have done in the past.

Q; What is the difference between strategy and tactics?

A: Basically, strategy is why/what you do to meet your goals. Tactics are how you can accomplish each step you want to take.

For example, one of your goals is to raise awareness and educate.

Your strategy will be to ensure the website can be found on Google search.

Your tactics will be implementing Search Engine Optimization, writing blogs, etc.

We see Web strategy as a define, long-term plan that enable business to generate awareness, engage with your stakeholders, increase membership or generate online donations. Thus, it is important for us to understand your past/current strategy to meet your organization goals, so that we incorporate digital strategy to accelerate to meet your goals.

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#ffffff” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”30px” margin_bottom=”50px” padding_top=”0px” padding_right=”” padding_bottom=”0px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_5″ layout=”1_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 0px 0px 0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 0px 0px 0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

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Let’s begins with a conversation…

Whatever challenge or problem you have with your WordPress site, having a conversation with me is a great place to start.

[/fusion_text][fusion_button link=”http://zenideas.ca/contact/tell-us-about-your-website-project/” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”xlarge” stretch=”default” shape=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Start a free consultation[/fusion_button][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”40″ bottom_margin=”40″ border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”220px” alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 0px 0px 0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”” video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”” video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_5″ layout=”1_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”3_5″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

What our clients say about us.

These are our clients who were kind enough to share their experiences working with us, and explain how they have benefitted from our process.

I recently engaged Zen Ideas to build a website for my consulting business and I am very pleased with the result. I was initially attracted to Zen Ideas because of the visual appeal of sites they had done. Osamu Wakabayashi was clear from the outset about the process, the costs, his scope of work as web consultant, and my role as the content provider. We had several online meetings as the site took shape and I felt at all times that my comments and suggestions were carefully and respectfully considered. I am happy to recommend Zen Ideas to anyone looking to build a first-rate site.

[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”yes” last=”no” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=”” min_height=”” hover_type=”none” link=””][fusion_testimonials design=”clean”]
[fusion_testimonial name=”Ashley Gill” avatar=”image” image=”http://zenideas.ca/wp-content/uploads/2015/11/ashely-gill.jpg” image_border_radius=”round” company=”TextileExchange” link=”” target=”_self”]We chose Osamu to deliver a website for us. It was a big project, and needed to be useable for both consumers and people from the industry. Osamu has a brilliant capacity of thinking through projects from every possible angle and delivering exactly what he promised. He expertly guided us through the process, managed the timeline, and delivered a beautiful, functional website. Osamu really listened to us and above all is a wonderful person to work with. We’ll definitely use him again![/fusion_testimonial]
[/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_separator style_type=”single|dotted” top_margin=”40″ bottom_margin=”40″ alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”yes” last=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=”” min_height=”” hover_type=”none” link=””][fusion_testimonials design=”clean”]
[fusion_testimonial name=”Anne Gillespie” avatar=”image” image=”http://zenideas.ca/wp-content/uploads/2015/11/anne.jpg” image_border_radius=”round” company=”Industry Integrity” link=”” target=”_self”]Working with ZEN IDEAS has been a fantastic experience from start to finish. His strong design sense and deep expertise on the technical side make for an excellent product, but even more important is his ability to listen. He is very timely, works through issues quickly and diligently, and ensures 100% satisfaction. I would not hesitate to recommend him for any work, and plan to use his services again for all our graphic needs.[/fusion_testimonial]
[/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”yes” last=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=”” min_height=”” hover_type=”none” link=””][fusion_testimonials design=”clean” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_testimonial name=”Nathan Battams” avatar=”image” image=”http://zenideas.ca/wp-content/uploads/2016/07/nathan-at-vanier-institute.jpg” image_border_radius=”round” company=”The Vanier Institute of the Family” target=”_self”]

Zen Ideas has been enormously helpful in while we’ve established a new WordPress site. Their training provided us with new insights and tools, and the ongoing guidance and troubleshooting assistance we’ve received has been essential while we further develop our WordPress skills.

[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_separator style_type=”single|dotted” top_margin=”40″ bottom_margin=”40″ alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”yes” last=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=”” min_height=”” hover_type=”none” link=””][fusion_testimonials design=”clean” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_testimonial name=”Marcel Sangsari” avatar=”image” image=”http://zenideas.ca/wp-content/uploads/2015/11/03Marcel_Cafe-2-150×150.jpg” image_border_radius=”round” company=”M. Marcel’s Communications Classics” target=”_self”]

It was a great pleasure to work with Osamu at Zen Ideas. Osamu used his fine design touch to create a highly usable and beautiful website for my new business. I appreciated his patience and careful attention to my business’ needs throughout the process of planning and designing my website. Thank you, Osamu!

[/fusion_testimonial][/fusion_testimonials][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”yes” last=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=”” min_height=”” hover_type=”none” link=””][fusion_testimonials design=”clean”]
[fusion_testimonial name=”Gillian Gailey” avatar=”image” image=”http://zenideas.ca/wp-content/uploads/2015/11/Gillian-at-aphasia-centre-of-ottawa.jpg” image_border_radius=”round” company=”Aphasia Centre of Ottawa, Executive Director” link=”” target=”_self”]Osamu was such a pleasure to work with. He was flexible, really listened to our Centre’s needs and created a beautifully accessible website. The creative icons he used turned out better than we could have imagined![/fusion_testimonial]
[/fusion_testimonials][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”#f2f2f2″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”40px” margin_bottom=”40px” padding_top=”40px” padding_right=”” padding_bottom=”40px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” margin_top=”” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text]

[/fusion_text][fusion_button link=”http://zenideas.ca/requesting-for-a-free-consultation/” title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”xlarge” stretch=”default” shape=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Start a free consultation[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Step 4 Understanding your business strategies and tactics