Each time you send an email campaign, Mailchimp stores its performance statistics. The stats overview page for your audience contains a general summary of audience health, activity and performance.
As your subscribers open and click campaigns, Mailchimp tracks desktop and mobile users and which email client they use. It’s helpful to know which email programs your subscribers use because it can help you tailor content and layout.
Mailchimp has a nifty feature called click maps. A click map shows you where people click in your email campaign. It presents this data right on top of your design to quickly see what’s working. The click map feature gives you an at-a-glance way to compare link performance based on location, design, and other factors.
This video will show you how you can find out how many of your subscribers use mobile devices versus desktop. And how to use the Mailchimp Click Map feature.
It is important for you to know your subscribers and their behavior because you can keep improving content and layout. For example, if most of your subscribers use mobile devices, you will want to spend extra time tweaking your campaign design and displaying it nicely in those inboxes.