Google Analytics is a very useful tool and everyone who owns a website should use it. Unfortunately, a lot of people in the nonprofit industry don’t use this free tool because of the following reasons:
- Don’t have the time.
- Don’t know what to look for.
- Don’t know how to use it.
If you are one of them, watch this video and learn about Google Data Studio.
Google Data Studio is a visualization and reporting tool, and an integral part of Google Marketing Platform. It enables an enhanced approach to decision-making, allowing your entire organization to readily access and use marketing insights.
Data Studio lets you create beautiful, informative reports that are customizable and easy to understand and share. Empowered with the information they need, your teams can make better decisions at the exact moment they need to. With Data Studio, you can build reports and dashboards with just a few clicks (source: Google)
This video explains how you can create your own Google analytics data template!