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How to Get People to Take Action on Your Website – Use the 3-act story structure

Don’t let your website be a static online brochure. Your website should be a nifty business tool to help your business goals achieve. Your website should have goals, such as increasing donations, members, volunteers, selling your services, etc. If you’re struggling to get people to take action and get a higher conversion rate, try to use the 3-act story structure. Steve Jobs used the 3-act story structure in his keynote and could convince people that they had a problem they didn’t even know they had. His first iPhone launch in 2007 keynote was the greatest example.

Writers, creatives, and presentation designers rely on the three-act formula because it’s a time-tested formula that’s emotionally engaging. This is so true for web designers.

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About author

Osamu Wakabayashi

Web Design Consultant for Nonprofits
He is all about helping nonprofit organizations leverage the power of the internet and do more things online so that they can grow their business. He led Ottawa UI/UX Meetup group with over 2,000 members to promote web designer communities in Canada. He is currently the organizer for Web for nonprofits Meetup group with over 200 nonprofit professionals and leaders in Ottawa.