Don’t let your website be a static online brochure. Your website should be a nifty business tool to help your business goals achieve. Your website should have goals, such as increasing donations, members, volunteers, selling your services, etc. If you’re struggling to get people to take action and get a higher conversion rate, try to use the 3-act story structure. Steve Jobs used the 3-act story structure in his keynote and could convince people that they had a problem they didn’t even know they had. His first iPhone launch in 2007 keynote was the greatest example.
Writers, creatives, and presentation designers rely on the three-act formula because it’s a time-tested formula that’s emotionally engaging. This is so true for web designers.