Google Analytics is one of the most popular digital analytics software.
It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
Here is a quick tutorial video on how to set up Google Analytics on your WordPress site. I use Astra Pro theme.
Astra theme => https://wpastra.com
How to set generate Google Tracking ID => https://support.google.com/analytics/answer/1008080?hl=en