With 4.66 billion internet users, nearly 60% of the world’s population is on the internet. The average internet user spends almost 7 hours per day using the internet, a 9% increase from last year. Nonprofit organizations need to use the power of the internet and learn more about digital marketing and fundraising.
Social media users increased by more than 13% over the past year, bringing the global total to nearly 4.2 billion. This considerable increment has put the social back in the spotlight for nonprofit marketers. This past year has been a tipping point for baby boomers online. They are one of the fastest-growing audience segments on both Facebook and Instagram.
I got this latest internet and social media trend report here. If you don’t have the time to read it, here is a quick recap video for nonprofit marketers.