Online resources

SEO Tip: Adding Meta Descriptions (Tags)

A meta description is a blurb of text that provides a brief description of a webpage. This text appears as a meta tag in a page’s HTML code. 

Text from SEO meta descriptions also appears on search engine results pages (SERPs). 

Why is the meta description important for SEO? Google explains:

A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces users that the page is exactly what they’re looking for. 

Please watch my video above for how to add meta descriptions to your page with WordPress. 

Here are best practices for adding meta descriptions. 

  • Write a unique description for each page.
  • Create something that encourages users to click (Get involved, Become a partner, etc.)
  • Summarize your mission statement on your homepage meta description.
  • Keep it under 155 characters 
Share this resource:

Become a nonprofit online marketing guru.

Looking for ways to do more stuff online with less workforce? Subscribe to our weekly tips on strategy, social media, fundraising and more.

We’re committed to your privacy. Zen Ideas uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

About author

Osamu Wakabayashi

Web Design Consultant for Nonprofits
He is all about helping nonprofit organizations leverage the power of the internet and do more things online so that they can grow their business. He led Ottawa UI/UX Meetup group with over 2,000 members to promote web designer communities in Canada. He is currently the organizer for Web for nonprofits Meetup group with over 200 nonprofit professionals and leaders in Ottawa.

Related Resources

Back to all resources