Top Nonprofit Website Features for 2025: AI, Automation, and Engagement

In 2025, nonprofit websites are expected to do more — engage supporters, automate communication, and simplify operations. The best part? You can build all of this affordably using the WordPress ecosystem.

Here are the top nonprofit website features to include this year — along with the plugins and tools that make it happen.

1. AI-Powered Content and Engagement

Why it matters: Personalized, relevant content improves supporter connection and saves time.

WordPress Tools:

• Bertha.ai or GetGenie AI – These AI writing assistants help you generate engaging content for blogs, donation appeals, landing pages, or social media, using your nonprofit’s tone and goals as a guide.

• ChatBot.com for WordPress – A plug-and-play chatbot solution that can handle FAQs, guide users to the right pages, and even collect basic donor or volunteer info when staff aren’t available.

2. Automated Email Campaigns and Workflows

Why it matters: Consistent communication keeps your audience informed and engaged.

WordPress Tools:

• FluentCRM – A robust, self-hosted CRM that lives inside WordPress. It allows you to automate emails, segment your audience, and track engagement across campaigns — ideal for donor nurturing.

• MailPoet – A powerful email marketing tool for WordPress that lets you design, send, and automate newsletters directly from your dashboard, with WooCommerce and subscriber list integration.

3. Seamless Online Donation Systems

Why it matters: Reducing friction in the donation process helps boost conversion rates.

WordPress Tools:

• GiveWP – A comprehensive donation plugin that supports recurring giving, customizable donation forms, donor dashboards, and detailed reports. It’s built specifically for nonprofits.

• Donation Platform for WooCommerce – Leverages WooCommerce’s payment flexibility to process donations as “products” with predefined or custom amounts, offering donors a familiar and secure checkout.

• FluentCRM + JetEngine – Together, they let you build donor flows: track giving history, send automated follow-ups, and personalize the donor dashboard — all self-hosted inside WordPress.

4. Membership and Volunteer Management

Why it matters: Helps structure engagement, manage access, and automate admin tasks.

WordPress Tools:

• MemberPress – Create tiered memberships, restrict content, and collect payments for dues or member-only content. Integrates with Stripe, PayPal, and major email tools.

• JetEngine + JetFormBuilder – Ideal for creating custom volunteer registration workflows, onboarding systems, and profile dashboards with approval and status logic.

• WP ERP – Offers built-in modules for CRM, HR, and accounting. Great for nonprofits that want lightweight admin tools without external SaaS platforms.

5. Event Registration and Ticketing

Why it matters: Make it easy for people to sign up for events or workshops — virtual or in person.

WordPress Tools:

• WooCommerce + WooEvents – Create tickets as WooCommerce products with different pricing, time slots, and attendee limits. Perfect for both free and paid events.

• JetEngine – Use dynamic listings to display upcoming events. Pair with JetFormBuilder for registration forms and JetSmartFilters for searchable or filterable calendars.

6. Website Analytics and User Behavior Insights

Why it matters: Understanding how visitors behave helps improve campaigns and usability.

WordPress Tools:

• ExactMetrics –Connects Google Analytics 4 to WordPress and displays real-time data directly in your dashboard, including traffic sources, conversions, and popular content.

• Independent Analytics – A GDPR-compliant plugin that runs fully on your server. Great for privacy-conscious organizations that want essential insights without third-party tracking.

• Microsoft Clarity – Heatmaps and session recordings help you understand exactly where visitors click or drop off. Completely free with optional integration.

7. Accessibility and Mobile Optimization

Why it matters: Broadens your reach and ensures compliance with accessibility laws.

WordPress Tools:

• Equalize Digital Accessibility Checker – Performs real-time scans and flags accessibility issues in the block editor. Ideal for keeping your site WCAG-compliant.

• WPtouch – Adds mobile-optimized layouts to older or less responsive themes, improving usability for mobile visitors without needing a full redesign.

8. Digital Resource Library

Why it matters: Share toolkits, reports, or guides in an organized and searchable way.

WordPress Tools:

• Download Monitor – Manage downloadable files with version control, access restrictions, and download stats. Works well for policy documents, brochures, or forms.

• JetEngine + JetSmartFilters – Build a dynamic, searchable resource hub. Users can filter by topic, format, or category. Great for educational or policy-driven organizations.

9. Smart Forms and Custom Applications

Why it matters: Help people apply, register, or submit forms easily — no paper or manual processing.

WordPress Tools:

• JetFormBuilder – A flexible form builder supporting conditional logic, multi-step forms, status tracking, and admin approval workflows. Perfect for program applications or volunteer intake.

• Fluent Forms – Known for speed and ease of use. Great for simple contact forms or complex integrations with payment processors, CRMs, and custom workflows.

10. Privacy, Compliance, and Security

Why it matters: Nonprofits must protect supporter data and comply with privacy laws.

WordPress Tools:

• Complianz – A Automatically configures cookie consent, privacy policies, and legal notices based on your location and user interactions. Helps with GDPR/CCPA compliance.

• Wordfence or iThemes Security – Industry-standard tools to monitor, block, and alert you to suspicious activity. Essential for peace of mind.

• UpdraftPlus – Schedule automated backups to Google Drive, Dropbox, or Amazon S3. Easy to restore when things go wrong.

With the right WordPress tools, your nonprofit website can deliver a modern, donor-friendly experience — without the price tag of enterprise platforms. These plugins not only boost engagement but also reduce your team’s workload through automation.

 Ready to bring your nonprofit website into 2025? Let’s schedule a free consultation or demo to explore your options.